Alongside fantasy, contemporary dramas focus heavily on the realities of modern Chinese life. Content frequently addresses the pressures of high-stakes education, urban career struggles, parental expectations, and women's independence. These themes resonate deeply with domestic audiences navigating rapid societal changes. Regulatory Environment and Market Dynamics
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have gained traction, reflecting an audience preference for narratives that resonate with national history and identity. : Major series like The Wandering Earth and Creation of the Gods Alongside fantasy, contemporary dramas focus heavily on the
In response to the AI flood, platforms are now actively incentivizing live-action productions. Hongguo has introduced a new round of incentives for live-action content, offering up to and a guaranteed support budget exceeding 1.5 billion yuan for 2026. This shift reflects a recognition that, while AI is efficient, live-action productions excel in emotional depth, detail, and storytelling. The data supports this: in the 2026 Spring Festival holiday period, while AI dramas were produced in much greater numbers, the total viewership for the far fewer live-action dramas was 25 times higher . Regulatory Environment and Market Dynamics To explore how
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Beyond creation, AI is revolutionizing how audiences watch content. iQIYI’s AI-powered feature, iJump, has become a massive success, surpassing 150 million user interactions in just 120 days. The feature allows viewers to use a vertical swipe gesture to instantly jump to AI-selected highlights, bringing the rhythm of short-form content into long-form dramas and variety shows. Data shows that users who utilize iJump have a significantly higher episode continuation rate, demonstrating how AI can enhance, rather than distract from, the viewing experience.
: Platforms like ReelShort are successfully exporting this format, with the global short drama market expected to hit $25 billion by 2030. Dominant Platforms and the "Super App" Culture