In 2025, the popular beverage brand vitaminwater underwent a significant rebrand that placed typography at the centre of its visual expression. The new identity replaced the previously used Helvetica Condensed with TWK Lausanne across all packaging and marketing materials. The designer noted that Lausanne’s “refined geometry and organic character” helped the brand feel more contemporary, friendly, and distinct from competitors.
Designers frequently pair it with high-contrast serifs or other geometric sans-serifs to create a premium feel. Popular pairings include: For a functional, tech-forward look. PP Editorial New To add a touch of editorial elegance. Pitch Sans Tiempos Fine: For a more classic, high-end design aesthetic. MaxiBestOf Expert & Community Takeaways Designers' Choice:
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is a neutral, high-quality sans-serif typeface designed by Typefounders (specifically Nils Thomsen). It is widely considered a "designer’s favorite" for editorial, branding, and digital projects because it offers the objective clarity of a classic Neo-Grotesque (like Helvetica or Univers) but with distinct warmth and superior readability.
: The typeface features exceptionally short ascenders and descenders, resulting in a compact, dense appearance that allows for tight leading in headlines. Geometric Precision In 2025, the popular beverage brand vitaminwater underwent
The weight system utilizes a numerical scale from lightest to heaviest, ranging from (extra-light) to 1000 (extra-black). This granular approach allows designers to achieve incredibly subtle typographic hierarchies without needing to pair multiple different typefaces.
Together with the WELTKERN® platform, which he also co‑founded, Kazan has released a growing library of typefaces, with Lausanne serving as the flagship of that collection. At launch, TYPE.WELTKERN® debuted two faces: TWK Everett by Nolan Paparelli and TWK Lausanne by Kazan himself. Designers frequently pair it with high-contrast serifs or
With 40 weights and support for Latin, Cyrillic, and Greek (in the Lausanne Pan version), it works for everything from brutalist web design to high-end fashion branding.
TWK Lausanne is a . Use it when you need a brand voice that sounds smart, organized, and modern, but you want to avoid